Recently, that question came to my mind while preparing to attend a Club Executive Committee meeting. It is important to know the answer to this question. And, this is not just a concern for the Vice President Public Relations. Each member is an ambassador of Toastmasters and the club.

Periodically in the Toastmaster magazine, I have come across reminders on this topic as well. Branding is important for corporate, community, specialty and advanced clubs. All clubs endeavor to provide a supportive and positive learning experience; however, every club has its own unique culture based on its members. I am a member of several clubs in District 6. Each has a different focus, e.g., strengthen mentoring and leadership skills, enhance communications with humor and technology, and connect with the audience through understanding the power of descriptive language.

Toastmasters International has a brand. We are all guardians to protect this brand. The club too has a brand that needs to be identified and embraced by its members. There are a number of things to consider before moving forward to share the club’s uniqueness with the world. Presently, I have only one “to do” and one “don’t” that has caused me to say “oh no” after I had released a communication document, but has also helped me to grow.

• Do use official Toastmasters logos, colors and templates from the Brand Portal! Consistent branding strengthens awareness of Toastmasters and improves engagement with your audience.
• Don’t forget to proofread the communication document–wording and links! Both reflect your professionalism.

The club’s brand is what makes the club memorable. When you define the club and present it consistently, it doesn’t just promote meetings — it invites others to join a community of growth and confidence.