All club officers have completed Round 2 of Club Officer training at the end of February. During the training, it was mentioned numerous times about how to attract new members and retain current members. It was also discussed what your club’s unique selling proposition is.

These past three months, I have been assisting low-member District 6 Clubs in getting Meetup accounts. While setting up meetup accounts for clubs, I noticed that some clubs were able to define and sell their unique selling proposition, but not all clubs could do that. I ask you, your club officer team and club members to review your club website and social media to make sure that your club is promoting your unique selling proposition.  Does your website and social media tell me why I should join your club? What is unique about your club? Is it clear when and where your club meets? Is it clear how to contact a club member?

April 1^st starts Beat the Clock Membership Drive and it would be great to be able to attract many new members during this time for our clubs. Making sure that your club has clear messaging, meeting information, and contact information will help bring in guests. Remember to share on your social media, District 6 social media, and Toastmasters International when your club is having a meeting. Share your meeting theme, speakers, or topics for the day. Entice to want to attend your meeting.

If you would like to discuss how to improve your club’s website or social media, please reach out to me.