The holiday shopping frenzy isn’t confined to crowded malls. It’s happening online, and social media is the storefront.

According to a 2024 Sprout Social Pulse Survey, a whopping 89% of shoppers say that brands’ social media content directly influences their holiday purchasing decisions. From the coziness of autumn to the magic of a winter wonderland, seasonal marketing campaigns call upon the strong emotional connection we feel toward end-of-year holiday traditions.

Create holiday-themed visuals and posts

Part of the reason those holiday decor discussions start earlier each year is that people love getting into the spirit of the season. From ugly holiday sweaters to themed food, many people adjust some part of their lives each year to fit the “theme.” Your brand’s social media content is no exception.

Craft static posts and videos that feature holiday motifs, color palettes and themes. It’s a good idea to ensure each one fits into your overall holiday aesthetic for the year so your audience gets a cohesive experience with each piece of content you post. Make sure these posts follow brand guidelines, yet are distinct from the rest of your content this year.

Personalize your messaging

Personalized messaging is the gold standard for all marketing. But it’s extra important during a season full of nostalgia, family time and hope for the coming year.

I hope that you enjoy these holiday PR strategies to attract some guests to your upcoming meetings.