Speech contests are an easy opportunity to showcase your club and how Toastmasters can help guests interested in Toastmasters.  To effectively promote your club speech contest, utilize a multi-channel approach including social media posts, club newsletters, in-person announcements, flyers, engaging visuals, highlighting potential benefits for participants, and encourage member-to-member promotion, all while emphasizing the date, time, and theme of the contest.

Below are some strategies to help promote your club speech contest.

Key Strategies:

• Digital Platforms:

• • Social Media: Share posts on your club’s Facebook, Instagram, LinkedIn pages with eye-catching graphics, contest details, and a call-to-action to sign up.

• • Club Website: Create a dedicated page on your club website with information about the contest, including rules, registration deadlines, and judging criteria.

• • Email Newsletters: Send regular updates to club members with information about the contest, including speaker highlights from previous competitions.

• In-Person Promotion:

• • Meeting Announcements: During club meetings, announce the upcoming contest, highlight potential benefits for participants, and encourage members to sign up.

• • Flyers and Posters: Design visually appealing flyers and post them in prominent locations around the club or campus.

• • Open House Events: If hosting an open house, use it as an opportunity to showcase the speech contest and encourage potential new members to participate.

• Content Creation:

• • Video Promos: Create short video clips featuring past contest highlights or interviews with successful contestants to generate excitement.

• • Testimonial Quotes: Share quotes from past participants about how the speech contest helped them develop their public speaking skills.

• • Engaging Graphics: Design attractive graphics with key contest details like the date, theme, and registration link.

Important Points to Highlight:

• Theme:

Clearly communicate the contests to guide participants in choosing their speech topic.

• Benefits:

Emphasize the benefits of participating, including skill development, confidence building, and potential recognition as a strong speaker.

• Registration Details:

Provide clear instructions on how to register, including deadlines and necessary information.

Above all, remember to actively encourage your club members to spread the word about the contest among their networks to maximize reach and participation.