It has been an absolute honor and privilege to serve District 6 for a second year as the District Public Relations Manager (PRM). I have been able to continue my growth journey in Toastmasters marketing and PR just as I hope that you have as well. I thought it would be fitting as I am personally reflecting on my PRM journey to reflect on some key PR and marketing strategies in Toastmasters.
Remember that PR is about fostering relationships between the Toastmasters organization and its public, leading to credibility and positive word-of-mouth. Do not limit yourself or your club to just one marketing/PR approach. Use and experiment with different methods such as print media, social media, online presence, podcasts or videos, and events such as open houses, picnics, potlucks, or special meetings to showcase Toastmasters and attract potential members.
Make sure to use compelling visuals including photos and videos to demonstrate the benefits of Toastmasters and its impact on speakers. This is focusing on “Show, Don’t Tell.”
- Be Consistent and Persistent – Regularly update your social media presence, send out press releases, and engage with media contacts to keep your message top-of-mind.
- Tailor your content to your audience – Understand the needs and interests of your target audience and create content that resonates with them.
- Leverage brand resources – Utilize Toastmasters International’s branding materials, including logos, images, and templates, to maintain consistency and recognition.
- Offer value – Provide valuable content, such as public speaking tips, to attract and engage potential members.
By implementing these PR and marketing strategies, Toastmasters clubs can effectively build public awareness, attract new members and achieve their PR and marketing goals. I hope that I have inspired the club VPPRs in District 6 and provided useful tools to help your clubs.
